This site provides a centralized source of quality, evidence-informed resources that support the Baby-Friendly Initiative.
Skin-to-skin contact is important for mothers and babies to get off to a great start. Read more
Breastfeeding is part of a normal, healthy life with a young child, and is recommended exclusively for the first 6 months. Read more
The BFI Strategy for Ontario has developed two toolkits to support healthcare providers in implementing Baby-Friendly Best Practices. Read more
Research shows that ongoing peer (mother to mother) support helps mothers to breastfeed longer and more exclusively. Read more
Once established, breastfeeding is normally easy and convenient.
2017 English, French
Brochure or FAQ sheet, Video
2016 English, French